Five crucial pointers to help you squeeze EVERY POSSIBLE PHONE CALL when you're advertising in the Yellow Pages!

Yellow Page shoppers are ready to buy... Now! All they want to know is "whom should I buy from?" Follow these Yellow Page design tips and you'll prove that choosing your business is their only smart choice.

	•	The Attraction
		When advertising in the Yellow Pages, remember the Yellow Page design maxim: "Where the eye stops, the sale begins." If your Yellow Pages ad doesn't leap off the page and grab the reader, you're squandering money. Your #1 goal is to draw attention first, before any others. Sounds pretty obvious but just take a look in your directory. Most Yellow Page designs fail miserably, giving you an excellent opportunity to nullify the competition.
	•	The Message
		Before putting pen to paper, think about your prospect's decision-making process. What's most important to him or her? How will you solve his or her problem better than all of your competitors? This is your Unique Selling Proposition (USP). When advertising in the Yellow Pages it's crucial to keep in mind that shoppers ALWAYS ultimately base their buying decision on emotional factors (benefits), not features, so engage your target audience with an inspiring headline and supporting body copy that speaks to the heart. Use powerful, electrifying words in your Yellow Page designs that ignite their emotions, and you will attract a much larger share of potential buyers.
	•	The Method
		When advertising in the Yellow Pages you must be concise! Tell the most complete story while eliminating all "clutter copy"... these are generic phrases or predictable words that bore readers, waste valuable space and only serve to reduce response. Also, dump those bland graphics or photos and replace them with compelling, eye-grabbing images that help you reinforce your USP. Make sure your Yellow Page ad design uses images and words that excite the senses! {please click example at left}
	•	The Image
		A successful Yellow Page ad will instantly convey quality, professionalism and value. Take the time to carefully plan your Yellow Page design's headline, body copy, photography, artwork and typography. Also, keep in mind that your Yellow Page ad needs "breathing room," so avoid the strong temptation to fill the entire space with information. "White space" will greatly increase the eye-stopping power of your Yellow Page design and will also make your ad much easier to navigate. Remember, effective Yellow Pages advertising design has only one objective: to bring you new business by generating phone calls. The Yellow Pages are not the proper medium for "branding" your image, reinforcing buying decisions, promoting your Web site, stroking your ego or knocking your competitors. Study your ad piece by piece. If there any ad elements that do not motivate potential customers to call you, remove them.
	•	The Conviction
		In order to persuade powerfully, you must build trust, credibility and confidence. Communicate these traits in your Yellow Page designs by including credentials, testimonials, awards or any other honors your business has earned.

Remember these ad design tips as you create your next Yellow Page advertisement and your response will surely improve. If you've got to have cash-producing Yellow Pages advertising right now, then Contact America's Leading Yellow Page Ad Designers right now!

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