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The links and FAQ's below will provide valuable, additional information. Be sure to BOOKMARK our site and check back often. We'll continuously update LINKS, FAQ's and monthly HALF-OFF SPECIALS to help you get the absolute biggest bang for your Yellow Pages advertising buck.



Yellow Page Advertisers Often Ask Us...

? I'm already spending a ton of money on Yellow Pages, why should I spend even more just to design an ad? The directory people design my ad for FREE !

Smart business owners realize that FREE, publisher-provided ads are basically created on an assembly-line. Directory artists are expected to produce up to 15 ads per day. That leaves very little time ( about 30 minutes ) to develop a design that will MAKE YOUR PHONES RING. It takes MUCH longer than one-half hour to create an effective ad.

Often, the task is left up to a sales rep., who is NOT an advertising design specialist. MaxEffect experts explore numerous design solutions to arrive at the most effective ad. We learn about your business and customers. We scrutinize your competitor's ads, something directory artists, sales people and our competitors don't do. MaxEffect clients recoup their design fee very quickly through increased calls, an enhanced public image and additional business generated by their new ad.

You just can't escape it... You Get What You Pay For !


? Yellow Pages are way too expensive! How can I cut my costs?

Yellow Pages ARE expensive because they offer tremendous value. DONE CORRECTLY, they will generate many new customers.

There are a number of ways you can reduce your costs and MaxEffect will discuss these options with you. A professionally designed ad may let you reduce ad size or the number of colors, saving you hundreds or thousands of dollars. A new, less expensive MaxEffect ad will STILL be more effective than your previous, cookie-cutter ad.

Successful ad design is all about CONTENT and effectively communicating your message to your target audience in a unique and captivating way. Our clients are pleasantly surprised to learn that SIZE and COLOR have relatively little to do with achieving these objectives in the Yellow Pages.


? I haven't a clue as to what my ad should look like or even what it should say to my potential customers. I'm afraid I wouldn't be much help in creating a new ad for my business.

Complete our Quick n’ Easy Questionnaire and MaxEffect will do the rest. Your answers and a careful analysis of your entire classification will provide us with the input we need. We’ll then proceed to knock your competitors clear out of the playing field.

It's a quick, easy and painless process, although the end result usually causes competitors a full year of great discomfort.


? I tried this with another design company and I wasn't very pleased with the results. In fact, it was a waste of my time and money.

We know there are a few other companies providing Yellow Page design. Occasionally their customers call us after being dissatisfied with their generic, TEMPLATE looking ads. Make no mistake... MaxEffect stands alone. Every design solution is Custom-Tailored, Unique, Guaranteed and most importantly will MAKE YOUR PHONES RING !


? I'd like to try MaxEffect but I've already approved a proof and the deadline is just 2 days away. Can you still help?

Absolutely. If necessary, we'll create your new ad within 24 hours at no extra charge. We'd prefer more time, but understand that every deadline MUST be met. We'll work twice as hard to produce an advertisement that you're 100% happy with and still meet your tight deadline.


? What if I just don't like your concepts and designs? Then what?

We'll just REFUND YOUR COMPLETE DEPOSIT !

It may be impossible to please ALL people ALL of the time, but we’re happy that the overwhelming majority of businesses that try us are pleased with the results and continue to use our service, year after year. Our testimonials say it all.


? What are the most common and costly mistakes businesses make when advertising in the Yellow Pages?

Besides relying on generic, template ads or those designed by assembly-line artists, these are 3 most costly errors:

  • Accepting the "Larger Ad Is Always Better Theory"
  • Adding color to "Automatically Get More Attention"
  • Cramming your ad with "Too Much, Or The Wrong, Information"

In certain situations, adding color and increasing ad size should be considered. To make that determination you need to carefully study your entire classification to see what you're up against. MaxEffect will help you make these crucial decisions.

Color can be very effective for increasing response, but many ads incorporate color needlessly or are improperly designed. A poorly developed ad will produce poor results, whether it uses one color or one hundred.

Buying a larger ad isn't always a sure (or cost-effective) way to improve your response. Instead concentrate on the LOOK and CONTENT of your ad. Gain the competitive edge by creating a SUPERIOR ad. The cost to do so is tiny compared to the costs of up-sizing or adding expensive colors.

A professionally created advertisement is the least expensive way to maximize the return on your investment. An ad designed by MaxEffect is the VERY BEST.

If you want the MOST EFFECTIVE ad in your classification... Order MaxEffect Now !
 
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