Yellow Pages buyers seek out the seller, rather than the seller seeking the buyer. They've already made up their minds to buy, but want to know WHO TO BUY FROM ? Follow these tips and YOU’LL be the one.

• The Attraction: The Yellow Pages maxim is "Where the eye stops, the sale begins". If your ad doesn't leap off the page and grab the reader, you're squandering money. Your #1 goal is to draw attention FIRST, before any others. Most ads FAIL MISERABLY at this, giving you an opportunity to shine.
  
  
• The Message: Before putting pen to paper, place yourself in the buyer's mind set. What's most important to them? How will you solve their problem better than the rest? Develop a strong headline and theme from the buyer's point of view and your message will be properly focused and attract a larger share of prospects. Be sure to include the unique benefits and advantages that only your business can offer.
  
  
• The Method: Tell the most complete story with as few words as possible. Eliminate all clutter words or generalizations that only project a negative image, waste valuable space and reduce response. Delete any artwork or photos that are not first-rate quality and replace them with professional, eye-grabbing images.
  
  
• The Image: An effective ad will convey an image of QUALITY and VALUE. Dynamic copywriting and careful planning of the design, photography / illustration and typography will help you accomplish this. An ad needs breathing room so avoid the strong temptation to fill the entire space. “White space” will greatly increase the eye-stopping power of your ad and also enhance your company's image.
  
  
• The Conviction: Communicate trustworthiness and honesty by including credentials, testimonials, awards or any other honors your business has earned.

Creating a successful ad takes considerable thought and careful planning. If you take your time and incorporate these suggestions your results will improve dramatically. For more info read our FAQ's.