|Yellow Page Advertising Design Specialists
Design Makes the Difference!
This before-and-after example illustrates how a custom Yellow Page ad design can profoundly impact your Yellow Page advertising ROI. If you want your next Yellow Page ad to be SEEN, get READ and be CALLED, think twice about using generic publisher-designed ads or bargain-basement template ads. Listen to what "the world's foremost expert on Yellow Pages advertising" has to say...
The Bible of Yellow Pages Ad Design
Rated 4.5 out of 5 stars on Amazon.com
In fact, his American Bar Association publication, Effective Yellow Pages Advertising for Lawyers, is one of the the most widely referenced and quoted in the industry, a veritable "Bible" of Yellow Page ad design and strategy.
So we felt fortunate when Kerry came to us with a challenging Yellow Page ad design project for one of his attorney clients. And, we were especially honored when Kerry Randall sought our suggestions for his revised edition of Effective Yellow Pages Advertising for Lawyers.
Collaborating with Kerry, it became apparent that we shared many of the same principles of effective Yellow Page ad design. In order for your Yellow Page ad to work powerfully, you must:
- Laser-target your message on your most desired prospects
- Study and understand your competitors, know your potential customers needs and wants even better
- Stop readers dead-in-their-tracks with compelling images and distinctive graphic design
- Develop engaging headlines and body copy that clearly differentiate you from competitors in a meaningful way
- Present your prospects a unique visual presentation that is both inviting to the eye and effortless to navigate
Walking the Walk, vs. Talking the Talk.
Kerry was also quick to share his thoughts with us about the many self-proclaimed Yellow Page ad design experts on the Internet - many of whom are quick to quote his book!
"There really are just too many people creating content and designing ads who have no idea 'or all the wrong ideas' about what works in the Yellow Pages."
Now more than ever, it’s crucial that every dollar you invest in the Yellow Pages generates the maximum return possible. Choosing a certified Yellow Page ad design specialist with a proven track record is a good place to start.
The bottom line? You can trust your Yellow Page ad design to self-styled experts who quote Kerry Randal, or you can trust your next Yellow Page ad to the same company that Kerry did.
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