An effective Yellow Page ad leaves your prospects ONE choice... YOU!
I promise (and guarantee) every client the most persuasive, phone-ringing Yellow Page ad possible, and I deliver on that promise 99.2% of the time.
My job — my survival — depends on my ability to create the most compelling, money-making ads for my Yellow Pages advertising clients. So, as you can imagine, I take the effectiveness of your Yellow Page ad very seriously... it's the lifeblood of my business.
Regardless of how competitive your category is, your new Yellow Page ad will tower miles above your competitors' and snare customers like flypaper. That's because your new Yellow Page ad will communicate in a unique, compelling fashion that you:
- Fully understand your prospect's problem and
- Are able to solve it better than anyone else!
My history, YOUR profits...
Allow me a moment to tell you a little about what I've done and seen in my 33 years of advertising design. Then you'll have a better understanding of why I'm so confident I can boost your Yellow Pages ad response to levels you've never thought possible.
1975: A wacky kind of business.
Fresh out of the Rochester Institute of Technology School of Design, I was hired as an Art Director for a Yellow Pages advertising publisher. It didn't take long to realize there was something terribly wrong with the Yellow Pages advertising picture.
Every day, I'd see businesses spending outrageous sums of money and getting so little in return. Design mediocrity ruled! Yellow Page staff artists were expected to crank out 20 to 30 Yellow Page ads a day, for a reason. Those flaccid, "look-alike" ads assured the publisher that all the advertisers in a given heading would receive roughly the same number of calls. That way, they'd all sign up again the following year. If one remarkably effective Yellow Page ad stole the majority of the phone calls, annoyed competitors would surely be hesitant to buy ad space come renewal time. That's why publishers were (and still are) very happy to provide you and all of your competitors FREE Yellow Page ad design services. It's the nature of the beast... Publishers will never promise YOU "the most effective ad" in your heading.
It was clear to me that Yellow Page advertisers needed an affordable and effective alternative... someone exclusively committed to their success. It was a "light-bulb-over-the-head" moment that burned bright for many years.
1995: Maximum fun, maximum profits!
After two years, I left my Yellow Page Art Director post and sought a variety of advertising positions that would quench my passion for ad design. At every step of the way, I honed my creative skills and immersed myself in the psychology of persuasion. Over the years, I learned exactly what engages and motivates people to take action when they perceive a need or desire.
In 1983, I founded Universe Communications and for the next 12 years provided a wide range of advertising design solutions for companies like Eastman Kodak, Xerox, Bausch & Lomb, USA Today and Time Warner Communications. While I was grateful that Fortune 500 companies valued my ad design skills, I always felt like there was something missing. Those downhearted Yellow Page advertisers from my past would often resurface... like an itch begging to be scratched. So in 1995, I decided it was time to act... and MaxEffect Yellow Page Ad Design was born!
2008: A best seller...Worldwide!
Even though our success has spawned imitators galore, I'm proud to say that Yellow Page advertising remains wildly successful for MaxEffect... And better yet, for the overwhelming majority of our clients! From the Bahamas to the United Kingdom to Australia to Canada to nearly all 50 states in the U.S., MaxEffect Yellow Page Ad Design has been hailed as one of the top providers of high-quality, results-oriented Yellow Page advertisements. We're delighted that MaxEffect has been featured in text books, numerous on-line articles and even in The Washington Post. In fact, when it comes to print "Yellow Page ad design", Internet traffic cops Alexa.com and Ranking.com have ranked MaxEffect Yellow Page Ad Design as one of the most popular Web sites on the planet!
Helping businesses around the world exceed their Yellow Pages advertising expectations has been extremely gratifying and a ton of FUN!
Are YOU ready for some good times?
If your Yellow Pages advertising program has got you pulling your hair out, if you've watched helplessly as your Yellow Pages advertising ROI continues to melt away, perhaps it's time you explore a bold new approach for your next Yellow Pages advertising campaign...
You WILL be 100% delighted... that's 100% Guaranteed!
Just imagine... no more nagging doubts about the success of your next Yellow Pages advertising campaign... no more bickering with your sales rep to "get it right"... and most importantly, no more advertising dollars squandered on a lifeless, ineffective Yellow Page ad. Now, you can look forward to phone calls... lots of cash-generating phone calls.
Enjoy Yellow Page advertising peace of mind with just a click of the mouse. Contact MaxEffect Yellow Page Ad Design right now! It's fast, easy and you're going to LOVE our unique 100% Money PLUS Guarantee. Act now, before your competitors decide to do something intelligent.
Sincerely,
John Morana, President
MaxEffect Yellow Page Ad Design
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